Monday, 04 March 2013 14:45

germanconnectsAn Irishman's Diary: There’s a little-known link between the Irish economy and the German language – something I call Brandt’s Law.

The former West German chancellor Willy Brandt once explained the laws of linguistic engagement thus: “If I am selling to you I will speak English, but if you are selling to me dann müssen Sie Deutsch sprechen.”

Brandt’s Law when applied to Ireland means that, when the Irish economy hits the skids, people start learning German to help find work and new opportunities. When the economy recovers, attitudes reverse and the Irish think Germans – and all others – should learn English. Read more

Read 16167 times Last modified on Monday, 04 March 2013 14:51